WTF is Branding?
Branding at it’s core is a way to present you and your business to the world. It’s your logo, typography, color palette, website, social media content, business cards…basically anything that represents you. But GOOD branding goes beyond that. It doesn’t feel sleazy, or like a chore, it’s a creative extension of you, your personality, values and art.
What will branding do for me?
In this digital era, branding is essential for connecting with fans and followers. Your branding is the first connection point for new followers. It will create a clear understanding of your values, your unique perspective and what you offer. Branding is the platform for you to express yourself to the world, on YOUR terms. It is the magnet that attracts your greatest fans and followers. With only one opportunity to make a first impression, good branding will make sure it counts.